Communication is a vital aspect of human life that ensures that the person is involved in the day to day activities of the society both as a contributor and a consumer of the products and services of the media industry. This therefore shows how persons with different types of disabilities have been left out of the media services and are portrayed negatively. There should be total mainstreaming of persons with disabilities into the consumption of the media services as the rest of the population.
There is therefore a reinforcement that the exclusion of persons with disabilities from the media programmes is a form of discrimination that amounts to it being a social challenge to persons with disabilities. There is a serious call that has been echoed by many if not all disabled persons’ organizations (DPOs) for efforts to be put by the government, the civil society, the church as well as the private sector that calls for reduction or rather eradication of barriers that hinder persons with disabilities from being able to make use and benefits from the media products and services. This is also a very vital and very necessary action process of ensuring a proper physical and not mere verbal implementation of mainstream services in the media to enable friendly use by persons with disabilities. There is need for intensive research among PWDs to give their opinions on their experiences about how them as persons with disabilities are portrayed in the media.
Disability is a complex lifestyle to live with, persons with disabilities have a number of barriers that hinder them from living integrally in the society. The aspects of information and entertainment are very vital in life. Lack of use, representation, participation and access to media products and services by PWDs leads to lack of knowledge about the current affairs as well as their rights in life and even the entertainments that are consumed by the rest of the society. It is sign of equality, respect for human rights as well as considering equal participation of all people in any given situation as well as positive portrayal in media programmes: products and services. Persons with disabilities are a majority of the minority persons in the society who have suffered discrimination of all types and have ended up being marginalized from the society in which they are members. Lack of interpreting and translating information that is passed by the media into forms that can be used by persons with different types of disabilities has led to neglecting of the rights of persons with disabilities.
This has also led to lack of participation in media programmes by persons with disabilities. It has been known that communication plays a vital role in a more active and participatory society, this shows that there is a dire need for a thorough investigation into the issue and see how the media as a medium of promotion can be one of the direct medium of communication in monitoring, promoting and being a direct functional tool in delivering disability action plan.
Most recently, the media was said to be the most persuasive tool, each form of communication through the media has a level of competence in delivering effective basic information in promotion of services and product to be used by the society. This therefore shows that, it is vital to ensure that every category of people with special needs in the society are included in formulating and presenting of the media programmes.
The media is the centre of production and presentation of the required information and it has become an important partner of the government, business, and NGO sector. In order to ensure equal participation, there is need to examine the functionality of different Tri-Media entities and each category, knowing the portrayal and presence of Persons with disabilities in media can be the strategic way to open possibilities.